FMCG & Distribution
Industry

Take routine order booking off the route. Keep your sales force focused on selling.

Awaz AI Employees handle the routine order, scheme, and payment conversations that currently depend on a salesperson being physically available — so field time goes toward coverage and selling, not order collection.

Explore an FMCG Pilot See the Order Booker

Pain points

How Awaz changes the workflow

A retailer calls in (or is called) and speaks with the AI Order Booker, who walks through current pricing, schemes, and stock in plain conversation, recognizes when the retailer qualifies for a scheme or threshold and explains it within approved rules, and takes the order by speaking normally — no app, no portal. The conversation becomes a structured order that can be passed into your ordering workflow or connected system. If the order isn’t completed, Awaz can trigger or schedule a follow-up.

Relevant AI Employees

Sample conversation

Retailer: “Do you have the new 200ml pack, and what’s the scheme this month?”

Awaz: “Yes, in stock. This month there’s an additional margin on cartons of 50+ units — want me to book at that quantity?”

Retailer: “Book 60.”

Awaz: “Booked — 60 units, scheme applied. Confirming with your distributor now.”

Outcomes to track

Human handoff

Disputes, credit exceptions, and anything outside approved scheme rules route to your team. Sales ops can review conversations and orders before or after confirmation, depending on how the workflow is set up.

Systems that may need to connect

Distributor/order management system, price and scheme master, CRM (optional).

Ready to pilot AI order booking for your territory?

Tell us your current order and scheme process — we’ll scope a pilot around it.

Explore an FMCG Pilot
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